Videogioco “ITALY. Land of Wonders”

“ITALY. Land of Wonders” is an original project of the Italian Ministry of Foreign Affairs and International Cooperation, a videogame for mobile devices downloadable for free on smartphones from the App Store (iOS devices) and Google Play Store (Android devices).

The “ITALY. Land of Wonders” website was born from the idea of making the cultural contents of the videogame freely accessible. The project, unique of its kind, was conceived as a communication tool, part of the broader integrated promotion strategy implemented by the Ministry of Foreign Affairs to relaunch Italy’s global image and to promote its rich cultural, artistic, gastronomic and landscape heritage abroad. “ITALY. Land of Wonders” was created to promote Italy in the world, focusing on two main aspects: its extraordinary artistic and cultural heritage and the beauty of its territory. It is not easy to portray effectively these two elements. Yet we have chosen them as the main guides on our journey through Italy’s 20 regions. A journey, composed of over 600 articles filled of curiosities, designed for those who live abroad, but which could reserve surprises also for those who live in Italy. The aim is to tell the story of contemporary Italy to an international audience: a creative, resilient, dynamic and plural country.